Maslina Resort: Where Design Meets Authenticity in Hvar’s Tranquil Landscape

Hospitality Design

Maslina Resort: Where Design Meets Authenticity in Hvar’s Tranquil Landscape

A hidden Croatian gem, blending natural elegance and mindful luxury, named among the best beach hotels in Europe.

Author

Micha Weinberger

Photography

Maslina Resort

Maslina Resort, nestled along the serene coastline of Hvar, is more than just a luxury destination—it's an embodiment of authenticity, thoughtful design, and a deep connection to the surrounding nature. With 50 rooms and three exclusive villas, the resort has been carefully crafted to reflect the soul of its location. Recently recognized by The Times as one of the top beach hotels in Europe, Maslina offers a sensory experience where the beauty of the landscape, the texture of natural materials, and a commitment to mindful hospitality come together in perfect harmony. Owner Maud Truchi has imbued the resort with a personal vision, ensuring that it resonates with guests on a deeply emotional level, where "the beauty hits you in the gut" upon arrival, as she describes.

From its inception, Maslina was imagined as a space that is not only luxurious but also family-friendly, a unique offering in Europe’s high-end hospitality market. Maud, after extensive research, recognized the opportunity to create a hotel in Croatia that would offer a more personal and intimate luxury experience, different from what was traditionally available. Her goal was to establish a place where authenticity, space, and genuine service intersect to create an atmosphere that feels both homey and sophisticated.

Maslina Resort’s design is a study in thoughtful minimalism, where natural materials and simple forms create an atmosphere of understated elegance. The architectural approach is rooted in a deep respect for the environment, with locally sourced materials such as Brac stone, Iroko wood, and copper featured throughout the property. This use of local resources not only connects the resort to the island’s cultural heritage but also ensures that it feels at one with its surroundings. Large glass windows open up to panoramic views of the Adriatic Sea, blurring the boundaries between the interior and exterior spaces and creating a continuous dialogue with the natural world.

The resort was conceived around the idea of offering expansive space—both physically and emotionally. This sense of spaciousness is felt in everything from the open-plan rooms and villas to the extensive gardens and beachfront areas. Maslina’s design invites calm, with clean lines, natural tones, and organic textures that encourage guests to disconnect from the outside world and reconnect with themselves. This connection to space, both within the resort and in the broader natural environment, is central to the resort’s identity.

One of Maslina’s most defining characteristics is its authenticity, a concept that is woven into every aspect of the experience. Rather than relying on grand gestures, the resort offers an authenticity that is both subtle and powerful. The luxury here is about being genuine—about delivering an experience that stays true to its promises. As envisioned by its creator, Maslina is a place where the beauty of the setting is even more impactful in person than in photographs. It’s an aesthetic that doesn’t aim to overwhelm but rather to create a deep and lasting connection with guests.

Beyond design, Maslina’s service philosophy is built around personalized, empathetic hospitality. Each member of the team has been chosen for their natural ability to create a warm, home-like atmosphere. This sense of belonging is essential to Maslina’s identity, where the human touch is as important as the architectural one. It’s this combination of design and genuine care that makes guests feel truly at ease.

The concept of “Mindful Luxury” extends beyond architecture into the culinary and wellness offerings at Maslina. The resort’s farm-to-table restaurant takes pride in its connection to local producers, ensuring that every meal reflects the richness of Hvar’s natural bounty. Similarly, the spa draws inspiration from ancient Mediterranean traditions, incorporating locally sourced ingredients into treatments that focus on holistic well-being.

Maslina Resort’s unique approach to luxury and design is what sets it apart from more traditional beach hotels. By blending authentic design principles with a deep respect for the natural environment, the resort offers a holistic experience that feels both contemporary and timeless. Its recognition as one of the top beach hotels in Europe speaks not just to its aesthetic appeal, but to the depth of experience it provides. At Maslina, guests are invited to slow down, to engage with the surroundings, and to experience a luxury that is rooted in simplicity, space, and true connection.